Ecomforge
Services — Shopify-first, full-stack capable

Everything your store needs to grow — built by people who actually ship.

From Shopify builds and conversion optimisation to Klaviyo flows, subscriptions and headless storefronts — one studio that does the work, not just the deck.

Service 01 · Shopify Development

Shopify Plus stores, built like real products.

Custom theme builds on Shopify Plus, Hydrogen and Online Store 2.0 — engineered by senior developers who treat Liquid like code, not a CMS hack. From discovery to launch in 6–12 weeks.

  • Custom Shopify Plus theme, written from scratch (no template)
  • Online Store 2.0 sections with content editor controls
  • Hydrogen / headless storefront option
  • Klaviyo, Recharge, search & review-app integrations
  • QA, accessibility & analytics setup before launch
SShopify PlusHHydrogen{LiquidTSTypeScript
Shopify Plus
https://store.myshopify.com
EcomStoreShopStoryJournalCART (2)
NEW · AW26 COLLECTION
Built to last.
Designed to move.
Shop the drop →
Heritage Tee
£42
Field Cap
£38
Studio Tote
£56
theme · v3.4.1● Lighthouse 98 · LCP 1.1s
UI · Redesign
Before
Welcome to our online store. Browse our products.
BUY NOW >>
After
Quietly built. Loudly loved.
Shop the collection
+38%CVR · 90d
Service 02 · Redesign & UI

A storefront that looks expensive and converts like a machine.

Full visual refreshes and PDP overhauls that make your brand feel premium and your funnel feel obvious. Not a "facelift" — a research-led rebuild of the pages that actually drive revenue.

  • UX audit, heatmaps & session-review findings
  • Wireframes for home, collection, PDP, cart & checkout
  • High-fidelity design in your existing brand system
  • Built in Online Store 2.0 — fully editable by your team
  • A/B test of new vs. old before full rollout
FFigmaSShopify 2.0{Liquid
Service 03 · CRO & Optimisation

Plug the leaks. Compound the conversions.

A continuous CRO programme run by the same humans who built your store. Hypothesis-driven testing, real-data analysis, and shipped wins month after month — measured against your North-Star metric, not vanity stats.

  • Funnel-wide CRO audit with prioritised opportunity stack
  • Monthly A/B test programme — design, build, ship, analyse
  • PDP, collection, cart & checkout teardowns
  • Mobile-first ATC, cart, and form rebuilds
  • Quarterly revenue-impact report
MHotjarVVWOGGA4
Experiments live
funnel-analysis.dashboard
01
100%
02
62%
03
14%
04
6.2%
05
2.1%
+38%Avg. CVR lift · 90d
Klaviyo flow
Trigger · Customer abandons cart0m
Email 1 · "You left something"+1h
SMS · "Free shipping today"+24h
Conversion · +18% recovered+72h
Service 04 · Klaviyo & Email

Lifecycle flows that earn while you sleep.

A complete Klaviyo build-out — flows, segments, templates and creative — plus the campaign cadence to keep it earning. Run by people who treat email like the highest-ROI channel it actually is.

  • Welcome, abandoned-cart, post-purchase, win-back, browse-abandon flows
  • Custom segmentation by RFM, product, and behaviour
  • On-brand templates & modular drag-and-drop blocks
  • Pop-up & sign-up form design + integration
  • Weekly campaign calendar & deliverability hygiene
KKlaviyoPPostscriptSSender Score
Service 05 · Platform Migration

Replatform to Shopify Plus without losing revenue.

Moving from Magento, BigCommerce, WooCommerce or a custom build? We do the whole job — data, design, SEO, integrations and launch — with a clean cutover so you don't lose rankings or sales.

  • Full data migration: products, customers, orders, reviews
  • 301 redirect map & SEO preservation
  • Theme rebuild on Shopify Plus or Hydrogen
  • Integration parity: Klaviyo, ERP, 3PL, search, reviews
  • Cutover plan + DNS rollover + on-call launch day
Replatform
migration · cutover plan
Magento 2
WooCommerce
BigCommerce
Custom PHP
Shopify Plus
Web Vitals · Pass
web-vitals · 30d
98
Lighthouse
LCP
1.1s
CLS
0.02
INP
142ms
TTFB
240ms
Service 06 · Speed & Core Web Vitals

Faster pages, more revenue. Every time.

Performance work that ships LCP under 1.5s on real devices and customers actually feel. We rebuild the image pipeline, prune the apps and rewrite the bits of theme that are quietly costing you 5–8% of conversion.

  • Lighthouse, real-user-monitoring & Core Web Vitals audit
  • Theme refactor: lazy-loading, code-splitting, JS pruning
  • Image pipeline rebuild (AVIF/WebP, responsive sizes)
  • App audit — kill the ones quietly tanking your score
  • Before/after report tied to revenue uplift
Service 07 · Subscriptions

Recurring revenue, built right the first time.

Recharge, Stay AI and native Shopify Subscriptions — wired into your store with the cancel-flow, customer-portal and email lifecycle that compound LTV instead of leaking it.

  • Recharge / Stay AI / Shopify Subscriptions setup & theme integration
  • Custom subscriber portal & bundle builders
  • Save-the-cancel flow with offer logic
  • Klaviyo lifecycle for active, churned & reactivated subs
  • Dashboards for active subs, MRR & churn
RRechargeSStay AISShopify Subs
Recurring revenue
Active subscribers
2,184
Recharge connected
Monthly recurring
£48k

Up 22% after our cancel-flow rebuild. Churn dropped from 9.4% to 6.1%.

Hydrogen · Edge
FrontendHydrogenNext.jsVercel
GraphQL · Storefront API
API LayerCart · Auth · Search  ● live
Admin API · Webhooks
Backend · ShopifyShopify PlusKlaviyo
Service 08 · Headless & Hydrogen

The speed of a custom build, the back-end of Shopify.

Hydrogen or Next.js storefronts on Shopify's Storefront API — for brands that have outgrown a standard theme but don't want to leave Plus. Edge-served, accessible and engineered to last.

  • Hydrogen 2 / Next.js + TypeScript storefront
  • Vercel or Shopify Oxygen hosting
  • Storyblok / Sanity CMS for marketing content
  • Storefront API + Cart API integration
  • Customer accounts, B2B and metafield-driven content
HHydrogenNNext.jsVercelSSanity
Service 09 · Custom Shopify Apps

When the app store doesn't have what you actually need.

Bespoke private or public Shopify apps for operations, merchandising and post-purchase. Built on the Shopify CLI with Polaris UI, Admin API, webhooks and the embedded experience your team already knows.

  • Private apps for internal workflows & merchandising
  • Admin extensions, theme app extensions, checkout UI extensions
  • Public app development & App Store listing
  • Webhooks, App Bridge, Polaris, billing API
  • App audit & cleanup for stores running 25+ apps
SShopify CLITSTypeScriptNNext.jsPPostgres
Polaris · App Bridge
app/src/MerchPanel.tsx
1import { Page, Card, Button } from '@shopify/polaris';
2import { useFetcher } from '@remix-run/react';
3
4export default function MerchPanel() {
5  const products = useFetcher();
6  return (
7    <Page title="Curated picks">
8      <Card>{products..data}</Card>
9    </Page>
10);}
Organic · 6 months
organic traffic · 6 months
+182%Organic sessions
+96%Top-3 keywords
2.3×ROAS
Service 10 · Growth & SEO

Traffic that compounds. Spend that earns out.

Technical SEO, content programmes, paid media foundations and analytics — for stores that need a growth team without hiring one full-time. The same humans tracking the numbers do the optimisation.

  • Technical SEO audit + monthly fix sprint
  • Programmatic content for collections, FAQs & comparison
  • Meta & Google Ads account structure + creative testing
  • GA4, Shopify Analytics & Triple Whale dashboards
  • Monthly revenue-attribution report
GGA4MMeta AdsGGoogle AdsTTriple Whale
Service 11 · Brand & Design

Identity systems your customers actually remember.

Brand, logo, type and design systems for ecom brands — usable from day one in Shopify, Klaviyo and ads. Always in service of conversion and recognition, never just aesthetic.

  • Brand strategy & positioning workshop
  • Logo, wordmark & iconography
  • Type, colour, motion & voice guidelines
  • Design system + Figma tokens for product & marketing
  • Launch assets — packaging, social, email & storefront
FFigmaFFramerAAfter Effects
Brand system
#0B0B0C
#F26522
#F6F0E6
#FFFFFF
Ecom, beautifully.
Montserrat 600 / Instrument Serif Italic 400
E
e
F

How a project actually goes.

Phase
Discovery
Design
Build
Launch & Care
Timing
1–2 weeks
2–4 weeks
4–14 weeks
1–2 weeks + ongoing
Who you'll meet
Founder + strategist
Designer + lead dev
Lead dev + ops
Full team
Demos
Weekly
Weekly
Weekly
Test & QA
Heuristic + a11y
Automated + manual
Pre-launch QA
Revenue impact tracked
Pre-launch baseline
90-day report

Tell us what you're building.

One brief, one reply from a real human inside two business hours. Bring a Shopify rebuild, a CRO problem, a custom app — or a mix of all three.