PRACTICE / 01
Ecommerce
Where we forged our craft.
Shopify Plus, Hydrogen and headless stacks. We rebuild, replatform and scale stores for DTC brands doing seven to nine figures.
- Shopify Plus
- Hydrogen
- Headless
- Migrations
- Subscriptions
- CRO
INDEPENDENT DIGITAL STUDIO · EST. 2015
★★★★★
The most impressive trait is their overall skill set.— Manjeet, MWV
11+
Years in business
3,000+
Projects shipped
30+
Countries served
8
Service practices
About the studio
The name says ecom. The work says so much more.
We started in 2015 building Shopify stores for DTC brands. Eleven years and three thousand projects later, ecommerce is still where we feel most at home — but it's no longer the whole story.
Today our team ships headless storefronts, React web apps, AI workflows, custom PHP backends, WordPress platforms and brand systems for founders, operators and product teams who need one studio that can hold the whole stack.
Same craft. Same obsession with measurable outcomes. Wider canvas.
Founded
2015
Team
40+ humans
Model
Studio, not agency
Where
Remote · global
What we build
One studio. Every layer of your stack.
Six practices, one team. Bring us a Shopify rebuild or a green-field product — we staff the right specialists and ship it end-to-end.
PRACTICE / 02
Web Applications
React, Next.js, Node.
Internal tools, dashboards, multi-tenant SaaS. We build production-grade web apps with type-safety, performance and DX of a real product team.
- React
- Next.js
- Node
- tRPC
- Postgres
- Vercel
PRACTICE / 03
AI Solutions
Agents that actually ship.
LLM-powered features, RAG pipelines, content automation, customer-support agents and bespoke AI products on OpenAI, Anthropic and open models.
- OpenAI
- Anthropic
- RAG
- Agents
- Automation
- Eval
PRACTICE / 04
Design & Brand
Identities with intent.
UI/UX, brand systems, design systems, motion. Visual languages your team can extend and your customers actually remember.
- Brand
- UI/UX
- Design Systems
- Motion
- Figma
PRACTICE / 05
Custom & WordPress
PHP, Laravel, custom CMS.
When off-the-shelf doesn't fit. Custom PHP applications, Laravel backends, headless WordPress, enterprise integrations and APIs.
- PHP
- Laravel
- WordPress
- WooCommerce
- REST
- GraphQL
PRACTICE / 06
Growth & SEO
Traffic that compounds.
Technical SEO, content programs, analytics, paid-media foundations and conversion work. So the thing we build keeps earning.
- SEO
- Analytics
- CRO
- Content
- Paid Media
Selected work
Recent builds. Real outcomes.
Shopify 2.0 redesigns, Magento → WooCommerce migrations and content-led WordPress builds. Each shipped end-to-end, with the metric to show for it.
Featured · DTC · CollectiblesShopify 2.0 · Full redesign · collectorscage.dk
A heritage collectibles brand, replatformed for a new audience.
Full visual rebuild and Shopify 2.0 upgrade off a legacy theme. New PDP, fast collection pages, and a merchandising system the marketing team actually uses.
+34%Conversion rate (90d post-launch)
View live site →
DTC · Watches & jewellery · cascalia.comShopify 2.0 · Redesign
A watch & jewellery brand, rebuilt for editorial moments.
Migration from a dated theme to Shopify 2.0, with PDPs that finally do justice to watches — and the rings, necklaces and bracelets that sit beside them.
+28%AOV uplift · 90d
DTC · Caps & apparel · capsapparel.comShopify 2.0 · Speed + Redesign
A caps brand, re-engineered for mobile-first buyers.
Theme rebuilt from scratch for a catalogue led by caps and rounded out with apparel — with a focus on LCP, image pipeline and a checkout that finally feels fast on mobile.
2.4×Faster LCP (4.2s → 1.7s)
B2B · WooCommerce · nationwidefrankingsense.co.ukMagento → WooCommerce · Full redesign
An office-supplies merchant, migrated off Magento for speed.
Full replatform from a heavy Magento install to WordPress + WooCommerce, with a focused redesign and a stripped-down stack that brought pages from sluggish to instant.
+41%Conversion rate (speed-led, 90d)
Public sector · WordPress · chippenham.gov.ukWordPress · ACF Pro · Content-led
A council website, editor-first from the ground up.
WordPress build with ACF Pro powering 120+ flexible page templates, plus dedicated News and Events sections the council team updates without developer help.
120+Pages managed in ACF Pro
More case studies on request — including pre/post performance reports, Lighthouse scores, and 90-day revenue impact decks.
Request case studies →Where we go deepest
Shopify experts, obsessed with conversion.
We've shipped 800+ Shopify stores and run CRO programs that compound. If you're already on Shopify — or thinking about it — this is the team that knows where the leaks are and how to plug them.
Shopify Plus & Headless
Theme builds, replatforms, Hydrogen storefronts, subscriptions, B2B, and complex Plus integrations.
800Stores shippedCRO & Experimentation
Heuristic audits, hypothesis-driven A/B testing, funnel teardowns, PDP & checkout optimization.
+34%Avg. CVR liftCore Web Vitals & Speed
LCP under 1.5s on real devices, deferred apps, code-split themes, image & font pipeline rebuilt.
2.4×Faster LCPKlaviyo, Recharge & Stack
Lifecycle flows, subscription mechanics, loyalty, search and the rest of the Shopify ecosystem — wired right.
22Apps & integrations
Free · No-strings
Get a Shopify audit — on the house.
A senior engineer + CRO strategist will spend two hours inside your store, then send a written report with the 12 highest-leverage fixes — ranked by impact.
- Storefront performance teardown
- Checkout & cart drop-off analysis
- PDP & collection page review
- App bloat & speed audit
- SEO, schema & metadata
- Theme architecture & tech debt
- Klaviyo & lifecycle gaps
- Quick wins ranked by ROI
Shopify Partner since 2017
Plus-certified · Hydrogen-experienced
“They rebuilt our Plus store in six weeks. Headless storefront, subscriptions, and a custom merchandising studio — conversion up 38% in 90 days.”
M
Manjeet Singh
Head of Growth · MWV
+38%
CVR · 90d
Shopify brands we've shipped
AtlasMWVGolocoNorthwindLoom & Co
We work with founders & teams in every category that ships online.
- DTC & Retail
- SaaS & Web Apps
- Health & Wellness
- Fintech
- Beauty & Personal Care
- Food & Beverage
- Education
- B2B & Industrial
- Publishing & Media
- Non-profit
How we work
A studio process, not an agency production line.
Senior people, small teams, weekly demos. The same four-phase rhythm whether we're rebuilding your Shopify store or shipping an AI agent.
01
PHASE / DISCOVERY
Discovery & Strategy
We learn your business, audit what exists, define the metric, and write the brief together.
~ 1–2 weeks
02
PHASE / DESIGN
Design & Architecture
UX flows, visual design, technical architecture and the build plan — reviewed and signed off before code.
~ 2–4 weeks
03
PHASE / BUILD
Development & Integration
Weekly demos, real environments, real data. You see progress every Friday, no slide decks.
~ 4–14 weeks
04
PHASE / LAUNCH
Testing, Launch & Care
QA, performance, accessibility, then launch. Optional ongoing partnership for iteration and growth.
~ 1–2 weeks + ongoing
The toolkit
A refined stack, battle-tested across 3,000+ builds.
Commerce
Shopify PlusHydrogenLiquidWooCommerceBigCommerceRechargeKlaviyo
Frontend
ReactNext.jsTypeScriptTailwindAstroVue
Backend
NodeLaravelPHPPythonPostgresRedistRPCGraphQL
AI & Data
OpenAIAnthropicLangChainPineconeWeaviateHugging Face
CMS
WordPressSanityContentfulStoryblokPayload
Infra & Ops
VercelAWSCloudflareFly.ioDockerGitHub Actions
What partners say
Teams that trusted us — and stayed.
Most of our work is repeat business. A few words from the people we ship alongside.
Trusted by teams across the globe
Atlas
MWV
Goloco
Zscaler
Northwind
Loom & Co
Let's talkWhatever you're building,
Whatever you're building,
we've probably shipped one.
Tell us what you need — a Shopify rebuild, a custom app, an AI feature, a brand system, or all of the above. We'll come back inside two business days.
Start here
Pick your starting point
Or just message us — we'll route you to the right person.
Book an intro call →